Have you ever tried to
bake a cake and realized that you were missing one of the key ingredients? If
the cake is made from scratch, you may be missing eggs, oil, flour, flavoring
or a number of other things. By not having all of the ingredients, the cake
will not taste the same.
The same thing happens
in the life of business owners. They have many ingredients that they need to
run and operate a successful business but so many times, they are missing one
key ingredient. Statistics tell us that 80% of small businesses fail within the
first 5 years and of the 20% that make it, 90% of those fail between years 5
and 10. WOW!
The business owner has
several ingredients for success but often times, they do not realize they are
missing one ingredient; furthermore, if they recognize they are missing an
ingredient, they don’t know how to identify what it is.
I recently talked with
a man who owns a pest control business. He said, “We sell enough new business
every year to add one new route but we can’t keep enough of the new customers
to actually start a new route. I can’t figure it out.”
Our business consulting
company, Training of Champions can help identify the missing ingredient.
Many business owners
fail to utilize a key ingredient called networking.
When endorsing our book, The Networking Guru, Don
Morgan co-author of 3 best-selling books, Masters of Sales, Masters of Success
and Masters of Networking wrote some wonderful things.
Cover designed by Atlanta Ad Graphics
“It’s clear within the first pages, that
Mr. Barber is well-read in the area of networking. Glimpses from many other
best-selling networking books are seen throughout his allegory. Barber’s story
guides the reader through the systematic maze of a global referral-marketing
strategy; and each step can be used independently or together to help the
reader increase their own referred business. I anticipate providing my
marketing clientele with this highly condensed easy-to-read text book on
referral marketing. This book is a missing piece!”
I am most appreciative
for Don’s endorsement. What he was saying is that The Networking Guru is a
missing ingredient for many in regards to their networking effort.
If you know a business
that currently struggles, have them contact us or another great business
consultant or coach who can help. Russ Young with Action Coach of Atlanta,
David Alexander and Doug Grady with High Achievers, Gina Herald with Personal
Success Partners or Hugh Grey with HBG Coaching will train them to be
If you or someone you
know would like to maximize networking efforts, as Don said, The Networking
Guru is the missing piece. Read the book twice every year and follow the
principles found therein. The results will astound you.
Be sure to like our Training of
Champions Facebook page.
Author of The Networking Guru